Marshall Mcluhan Essays - Marshall McLuhan, Media Studies

Marshall Mcluhan Author and social theorist Tom Wolfe once commented on Canadian professor Marshal McLuhans mantra, the medium is the message saying: The new technologiesradically alter the entire way people use their five senses, the way they react to things, and therefore, their entire lives and the entire society. It doesnt matter what the content of a medium like t.v. is 20 hours a day of sadistic cowboys caving in peoples teeth or Pablo Casals droning away on his cello. How is it that violence and the arts are effective in the same manner? Wouldnt the content be the most important factor in analyzing a television program? To understand Marshall McLuhans theories the reader must not be concerned with the symbolic content of what is being said or the cosmetic interpretation of the actual show but rather, look deeper into the whole infrastructure of the medium itself. McLuhan was prone to thinking up clever analogies and plays on words; and describing the content of a medium was no different. He described it as the juicy piece of meat carried by the burglar to distract the watchdog of the mind. We are the content of our media because the way we live life is largely a function of the way we process information. That information is presented and made available by way of a certain medium. In turn, each medium delivers a new message and a new form of human being, whose qualities are suited to it. The same words spoken face to face, printed on paper, or presented on television provide three different messages simply because of the different senses used to perceive it. McLuhan thought primary channels of communication change the way we look at the world around us. The dominant medium of any age governs people and reconnects modes of relationships with the world based on which sensory motor apparatus is being activated. Dominant epochs spring from the phonetic alphabet, printing press, and the telegraph, which were turning points in society because they changed the way people thought about themselves. To understand how and why people are affected by television, one must first become familiar with McLuhans idea of the electronic age. With the advent of television, the power of the printed word is decreased significantly. Books become made-for-t.v. movies and newspapers come alive with twenty-four hour a day headlines. Marshall McLuhan noted this increase in sound and touch and declared that instant communication was a return to prealphabetic oral tradition. The television connected people in a way that created an all at once world where closed human systems are rare. Suddenly everyone could share the same experience of watching images on t.v. at the same time with the same effects. To McLuhan, this meant returning to a single global village where the electronic media re-tribalize the human race. The whole world is becoming like the small town beauty shop where rumors and gossip include foreign ministers and movie stars. We all become busy bodies tracking everyone elses business. As we live, we search for meaning and the process of watching television is no different. However, it is the procedure used to compute this meaning that differs. Watching television has often been seen as a routine, unproblematic, passive process: the meanings of the programs are seen as given and obvious; the viewer is seen as passively receptive and mindless. (Livingstone p.3) This would mean that the television audience does not have to do anything but stare without thinking, and that the pictures we see do not leave any space for interpretation. However, we are a generation that has grown up learning to read television and interpret the conventions of television in order to put a meaning to the images shown. This creates the notion of reading television as natural. Marshal McLuhan also noted this active participation and in turn, labeled the television as a cool medium. A Cool medium is a low-definition display that draws a person in, requiring high participation to fill in the blanks. Although we do not realize all of the many processes required to view a television program, the watcher is in fact highly involved because of the low resolution monitor, mosaic screen, and thusly, greater mental participation. The mosaic of colored dots

Biography of Aviator Amelia Earhart

Biography of Aviator Amelia Earhart Amelia Earhart the first woman to fly across the Atlantic Ocean and the first person to make a solo flight across both the Atlantic and the Pacific oceans.  Earhart also set several height and speed records in an airplane. Despite all these records, Amelia Earhart is perhaps best remembered for her mysterious disappearance, which has become one of the enduring mysteries of the 20th century. While attempting to become the first woman to fly around the world, she disappeared on July 2, 1937, while heading toward Howlands Island. Dates: July 24, 1897 July 2, 1937(?) Also Known As: Amelia Mary Earhart, Lady Lindy Amelia Earhart’s Childhood Amelia Mary Earhart was born in her maternal grandparents’ home in Atchison, Kansas, on July 24, 1897 to Amy and Edwin Earhart. Although Edwin was a lawyer, he never earned the approval of Amy’s parents, Judge Alfred Otis and his wife, Amelia. In 1899, two-and-a-half years after Amelia’s birth, Edwin and Amy welcomed another daughter, Grace Muriel. Amelia Earhart spent much of her early childhood living with her Otis grandparents in Atchison during the school months and then spending her summers with her parents. Earhart’s early life was filled with outdoor adventures combined with the etiquette lessons expected of upper-middle-class girls of her day. Amelia (known as â€Å"Millie† in her youth) and her sister Grace Muriel (known as â€Å"Pidge†) loved to play together, especially outdoors. After visiting the World’s Fair in St. Louis in 1904, Amelia decided she wanted to build her own mini roller coaster in her backyard. Enlisting Pidge to help, the two built a homemade roller coaster on the roof of the tool shed, using planks, a wooden box, and lard for grease. Amelia took the first ride, which ended with a crash and some bruises – but she loved it. By 1908, Edwin Earhart had closed his private law firm and was working as a lawyer for a railroad in Des Moines, Iowa; thus, it was time for Amelia to move back in with her parents. That same year, her parents took her to the Iowa State Fair where 10-year-old Amelia saw an airplane for the very first time. Surprisingly, it didn’t interest her. Problems at Home At first, life in Des Moines seemed to be going well for the Earhart family; however, it soon became obvious that Edwin had started to drink heavily. When his alcoholism got worse, Edwin eventually lost his job in Iowa and had trouble finding another. In 1915, with the promise of a job with the Great Northern Railway in St. Paul, Minnesota, the Earhart family packed up and moved. However, the job fell through once they got there. Tired of her husband’s alcoholism and the family’s increasing money troubles, Amy Earhart moved herself and her daughters to Chicago, leaving their father behind in Minnesota. Edwin and Amy eventually divorced in 1924. Due to her family’s frequent moves, Amelia Earhart switched high schools six times, making it hard for her to make or keep friends during her teen years. She did well in her classes  but preferred sports. She graduated from Chicago’s Hyde Park High School in 1916 and is listed in the school’s yearbook as â€Å"the girl in brown who walks alone.† Later in life, however, she was known for her friendly and outgoing nature. After high school, Earhart went to the Ogontz School in Philadelphia, but she soon dropped out to become a nurse for returning World War I soldiers and for victims of the influenza epidemic of 1918. First Flights It wasn’t until 1920, when Earhart was 23 years old, that she developed an interest in airplanes. While visiting her father in California she attended an air show and the stunt-flying feats she watched convinced her that she had to try flying for herself. Earhart took her first flying lesson on January 3, 1921. According to her instructors, Earhart wasn’t a â€Å"natural† at piloting an airplane; instead, she made up for a lack of talent with plenty of hard work and passion. Earhart received her â€Å"Aviator Pilot† certification from the Federation Aeronautique Internationale on May 16, 1921 a major step for any pilot at the time. Since her parents could not afford to pay for her lessons, Earhart worked several jobs to raise the money herself. She also saved up the money to buy her own airplane, a small Kinner Airster she called the Canary. In the Canary, she broke the women’s altitude record on October 22, 1922, by becoming the first woman to reach 14,000 feet in an airplane. The First Woman to Fly Over the Atlantic In 1927, aviator Charles Lindbergh made history by becoming the first person to fly non-stop across the Atlantic, from the U.S. to England. A year later, Amelia Earhart was asked to make a non-stop flight across the same ocean. She had been discovered by publisher George Putnam, who had been asked to look for a female pilot to complete this feat. Since this was not to be a solo flight, Earhart joined a crew of two other aviators, both men. On June 17, 1928, the journey began when the Friendship, a Fokker F7 specially outfitted for the trip, took off from Newfoundland bound for England. Ice and fog made the trip difficult and Earhart spent much of the flight scribbling notes in a journal while her co-pilots, Bill Stultz and Louis Gordon, handled the plane. 20 Hours and 40 Minutes in the Air On June 18, 1928, after 20 hours and 40 minutes in the air, the Friendship landed in South Wales. Although Earhart said she did not contribute any more to the flight than â€Å"a sack of potatoes† would have, the press saw her accomplishment differently. They started calling Earhart â€Å"Lady Lindy,† after Charles Lindbergh. Shortly after this trip, Earhart published a book about her experiences, titled 20 Hours 40 Minutes. Before long Amelia Earhart was looking for new records to break in her own airplane. A few months after publishing 20 Hours 40 Minutes, she flew solo across the United States and back the first time a female pilot had made the journey alone. In 1929, she founded and participated in the Woman’s Air Derby, an airplane race from Santa Monica, California to Cleveland, Ohio with a substantial cash prize. Flying a more powerful Lockheed Vega, Earhart finished third, behind noted pilots Louise Thaden and Gladys O’Donnell. On February 7, 1931, Earhart married George Putnam. She also banded together with other female aviators to start a professional international organization for female pilots. Earhart was the first president. The Ninety-Niners, named because it originally had 99 members, still represents and supports female pilots today. Earhart published a second book about her accomplishments, The Fun of It, in 1932. Solo Across the Ocean Having won multiple competitions, flown in air shows, and set new altitude records, Earhart began looking for a bigger challenge. In 1932, she decided to become the first woman to fly solo across the Atlantic. On May 20, 1932, she took off again from Newfoundland, piloting a small Lockheed Vega. It was a dangerous trip: clouds and fog made it difficult to navigate, her plane’s wings became covered with ice, and the plane developed a fuel leak about two-thirds of the way across the ocean. Worse, the altimeter stopped working, so Earhart had no idea how far above the ocean’s surface her plane was a situation that nearly resulted in her crashing into the Atlantic Ocean. Touched Down in a Sheep Pasture in Ireland In serious danger, Earhart abandoned her plans to land at Southampton, England, and made for the first bit of land she saw. She touched down in a sheep pasture in Ireland on May 21, 1932, becoming the first woman to fly solo across the Atlantic and the first-ever person to fly across the Atlantic twice. The solo Atlantic crossing was followed by more book deals, meetings with heads of state, and a lecture tour, as well as more flying competitions. In 1935, Earhart also made a solo flight from Hawaii to Oakland, California, becoming the first person to fly solo from Hawaii to the U.S. mainland. This trip also made Earhart the first person to fly solo across both the Atlantic and Pacific oceans. Her Last Flight Not long after making her Pacific flight in 1935, Amelia Earhart decided she wanted to try flying around the entire world. A U.S. Army Air Force crew had made the trip in 1924 and male aviator Wiley Post flew around the world by himself in 1931 and 1933. Two New Goals But Earhart had two new goals. First, she wanted to be the first woman to fly solo around the world. Second, she wanted to fly around the world at or near the equator, the planet’s widest point: the previous flights had both circled the world much closer to the North Pole, where the distance was shortest. Planning and preparation for the trip were difficult, time-consuming, and expensive. Her plane, a Lockheed Electra, had to be completely re-fitted with additional fuel tanks, survival gear, scientific instruments, and a state-of-the-art radio. A 1936 test flight ended in a crash that destroyed the plane’s landing gear. Several months passed while the plane was fixed. The Most Difficult Point in the Trip Meanwhile, Earhart and her navigator, Frank Noonan, plotted their course around the world. The most difficult point in the trip would be the flight from Papua New Guinea to Hawaii because it required a fuel stop at Howland’s Island, a small coral island about 1,700 miles west of Hawaii. Aviation maps were poor at the time and the island would be difficult to find from the air. However, the stop at Howland’s Island was unavoidable because the plane could only carry about half the fuel needed to fly from Papua New Guinea to Hawaii, making a fuel stop essential if Earhart and Noonan were to make it across the South Pacific. As difficult as it might be to find, Howland’s Island seemed like the best choice for a stop since it is positioned approximately halfway between Papua New Guinea and Hawaii. Once their course had been plotted and their plane readied, it was time for the final details. It was during this last minute preparation that Earhart decided not to take the full-sized radio antenna that Lockheed recommended, instead opting for a smaller antenna. The new antenna was lighter, but it also could not transmit or receive signals as well, especially in bad weather. The First Leg of Their Trip On May 21, 1937, Amelia Earhart and Frank Noonan took off from Oakland, California, on the first leg of their trip. The plane landed first in Puerto Rico and then in several other locations in the Caribbean before heading to Senegal. They crossed Africa, stopping several times for fuel and supplies, then went on to Eritrea, India, Burma, Indonesia, and Papua New Guinea. There, Earhart and Noonan prepared for the toughest stretch of the trip the landing at Howland’s Island. Since every pound in the plane meant more fuel used, Earhart removed every non-essential item even the parachutes. The plane was checked and re-checked by mechanics to ensure it was in top condition. However, Earhart and Noonan had been flying for over a month straight by this time and both were tired. Left Papua New Guinea Heading Toward Howland’s Island On July 2, 1937, Earhart’s plane left Papua New Guinea heading toward Howland’s Island. For the first seven hours, Earhart and Noonan stayed in radio contact with the airstrip in Papua New Guinea. After that, they made intermittent radio contact with the U.S.S. Itsaca, a Coast Guard ship patrolling the waters below. However, the reception was poor and messages between the plane and the Itsaca were frequently lost or garbled. The Plane Did Not Appear Two hours after Earhart’s scheduled arrival at Howland’s Island, at about 10:30 a.m. local time on July 2, 1937, the Itsaca received a last static-filled message that indicated Earhart and Noonan could not see the ship or the island and they were almost out of fuel. The crew of the Itsaca tried to signal the ship’s location by sending up black smoke, but the plane did not appear. Neither the plane, Earhart, nor Noonan were ever seen or heard from again. The Mystery Continues The mystery of what happened to Earhart, Noonan, and the plane has not yet been solved. In 1999, British archaeologists claimed to have found artifacts on a small island in the South Pacific that contained Earhart’s DNA, but the evidence is not conclusive. Near the plane’s last known location, the ocean reaches depths of 16,000 feet, well below the range of today’s deep-sea diving equipment. If the plane sank into those depths, it may never be recovered.